RideShare Booking Experience Design
You play the Senior Product Manager at QuickMove.
A comprehensive simulation where you lead the design and development of a new rider booking experience for a fast-growing logistics platform. You'll conduct user research, collaborate with engineering teams, define product requirements, and coordinate the rollout of key booking flow improvements to enhance user satisfaction and reduce booking abandonment rates.
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Actionable feedback across six dimensions, real industry learnings, and shareable proof — yours to keep.
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What you'll do
Lead the end-to-end design and implementation of an improved rider booking experience, from initial user research through feature rollout and performance analysis.
Your role
As Senior Product Manager for the Rider Experience team at QuickMove, you're responsible for improving the core booking flow that millions of users interact with daily. Recent data shows a 23% abandonment rate in the booking process, and user feedback indicates friction points in the current experience. Your mission is to redesign the booking flow to be more intuitive, faster, and more reliable while working closely with engineering, design, and data teams to ensure successful implementation.
You'll be expected to
- Analyze current booking flow performance metrics and identify key pain points
- Conduct user research to understand rider frustrations and needs
- Collaborate with engineering teams to assess technical feasibility of proposed solutions
- Define detailed product requirements and acceptance criteria for the new booking experience
Skills you'll build
Objectives
- 1Analyze Current Booking Flow Performance45 min
Review analytics data, user feedback, and conduct initial research to identify specific pain points in the current rider booking experience. Gather quantitative data on abandonment rates, completion times, and user satisfaction scores.
Easy - 2Conduct User Research and Stakeholder Interviews60 min
Work with the research team to conduct user interviews and surveys to understand rider frustrations, preferences, and needs. Interview key stakeholders including customer support and operations teams to gather additional insights.
Medium - 3Design Solution and Technical Feasibility Assessment
Ready to step into the role?
Enrol, do the work, and walk away with actionable feedback, real industry learnings, and shareable proof — the confidence that comes from having actually done it. Sign in to get started.